“Why am I not able to get in touch with my doctor?” “How can I book an appointment with my eye surgeon?” “What time should I expect the doctor to reach the hospital?” These are some of the questions that patients often ask the hospital authorities. Sometimes while in the queue, sometimes near an enquiry cubicle and sometimes through telephonic conversations. Quite often, you can see the lines of frustration and agitation on the foreheads of receptionists. Such situations created a need for having a healthcare portal in place.
Search for “SuiteCRM Customer Portal” on the internet and you will be able to find many. But the challenge here is to have a healthcare portal which is specific to the workings of hospitals and healthcare institutions. These healthcare portals are such that they enable the patients to reach out to the hospital authorities in a more efficient way. There are companies who develop these customer portals and merge them with the customer relationship management software of the hospitals. But before we get into those specifics, let us first try to understand how can these portals bring satisfaction amongst patients.
Maintain Patient Histories
Some patients make frequent visits to hospitals and some go rarely. Now, you cannot possibly have books to keep records of all these activities. The hospital authorities need to automatize the patient intakes so that they can keep a complete record of the patients and their visits. Using a good quality SuiteCRM Joomla Portal they can do so. They can also keep workflow reminders for following up on appointments as and when their customers make an entry. There can be different models of communication including hospital-customer, doctor-patient, hospital-doctor, doctor-doctor etc.
Improved Interactions
“So, what does my report say?” Imagine your patient calling you and asking you this every time they undergo a test. There are times when you also need to put them on hold as your executives are busy interacting with others. And during emergencies, patients expect you to provide them with the results quickly and efficiently. With an effective customer portal in place, they can see the status of their results and whether they are out or not. Through an effective CRM solution, the hospital authorities can also deploy patient surveys.
Medical Encyclopedia
Headaches, stomach aches and flu are some of the most common and everyday illnesses. And for such illnesses, patients do not need to approach doctors and fix appointments with them. If they do, they might have to spend their time, efforts, and money unnecessarily. Through the Medical Encyclopedia available within the SuiteCRM Portal, patients can get answers to their questions about common symptoms and find about their causes and solutions. The hospitals can maintain these encyclopedias pertaining to different diseases and keep their patients well-informed about different diseases.
Marketing Campaigns
With the help of SuiteCRM portal, the healthcare authorities can create and plan marketing campaigns related to healthcare events, information, and other awareness programs. Patients can receive updates about blood donation camps, health checkups and personalized information pertaining to their disease, measure sets or conditions. These marketing campaigns offer enhanced health outcomes and improve customer satisfaction.
Maintaining Professional Relationships
Let’s say a certain physician has stopped working for the hospital. But he still offers supervision on certain days. The modern CRM solutions enable hospital authorities to maintain enduring relationship with all the doctors who were/are serving. It is also possible to send wishes to through e-cards and messages on important occasions like birthdays and anniversaries. Thus, maintaining professional relationships becomes much easier due to a CRM.
Above given are some of the major ways in which healthcare based SuiteCRM customer portal can help healthcare professionals to offer satisfactory experiences to the customers. However, before you invest into one for yourself, make sure that you jot down the functionalities and the designs that you want the customer portal to have. Think about the ways in which you will encourage the patients to use it in the right way. Remember, be it any customer portal, it is very important for it to be user-friendly and intuitive.
